Music Video - Call sheet (Pre-Production)

Product - Music Video

Title - "LOST IN THE ECHO" by Linkin Park

Duration - 1 hour

Shoot Date - Monday 3rd december

Director - Rhandall Khindiku

Producer - Rifat Rahman

Production Manager - Rifat Rahman

Camera Operator - Anton Lewis

Location - City Of Westminster College, Paddington Green, W2 1NB

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Call times

Time	Description	Scene No.	No of shots	Characters
14.00	Receiving equipment
14.15	Setup
14.30	Filming	1	3	Rifat, Idris, Bilal
14.45	Filming	2	1	Rhandall, Rifat
15.30	Wrap

Music Video - Equipment and Prop list (Pre-Production)

Equipment List 
- DSLR Camera
- Tripod

Prop List
- Camera bag
- Phone

Music Video - Risk Assessment (Pre-Production)

Location - City Of Westminster College

Health and Safety - Surrounding conditions: Spacious, students, safe.
                                - Several Fire Exits

No of contributors during filming - 3

Music Video - Evaluation

We were given a task to shoot a music video and have it completed in a matter of four and a half weeks. So planning had to be started as soon as possible we initially thought of the idea to record a love hate relationship style kind of video but after some brief planning we realized we did not have the location or resources we needed so ended up re-planning and came up with a narrative of two characters who both receive a phone call that each should pick up a package...and that's where the story unfolds.

We had to experiment with various different music videos and choose from which will suit our idea. With long hours of research we finally decided to use the hit song Linkin Park - Lost. We went with this song as it gave an intense feeling and a more suspense into what will the narrative will generally be, giving the audience that intense feeling. With a loss of a team member everything had to be kept simplistic but most importantly a unique idea. On a normal college day a student and his friends are having a conversation like normal teenagers about life and daily activities that they get up to until he reaches a phone call from an unknown caller/number. The caller explains to him that he will need to pick up a package from the third floor of the college building (City of Westminster College) so he gives his goodbyes to his fellow friends and goes on the hunt for the package. 

In another part of the college another student is minding his own business when he also receives a call from an unknown number, with a lost look on his face knowing he doesn't usually receives unknown calls he casually answers and hears a man with a disguised voice asking him to go to the third floor and also pick up a package so he without hesitation goes on his short journey to find the package. So Rifat makes his way upstairs to the third floor and Rhandall makes his way down. Different shots are made during his journey up, this was to show plus express his emotions and give the audience a feeling if they were put in a situation like that. First to reach the package was Rifat and then seconds after Rhandall comes through the door and points out to Rifat that the package belongs to him with an angry face. This confuses Rifat as he thinks that he is the only that is meant to pick up the package but he doesn't let that get to him so he shakes his head and walks off until he is stopped and grabbed by Rhandall then being attacked with Rhandall throwing a punch which leaves Rifat temporarily unconscious. With the use of the drums and bass in the background this builds up adrenaline and an excitement feeling in the atmosphere.

As Rhandall casually walks over him knowing he is unconscious is caught by surprise as he is grabbed by the foot and falls over Rifat immediately reaches for the package and attempts to make a break for it but is stopped by Rhandall, and so the fight scene begins...different shots were used in this particular area of the video to show emotions on the two characters faces this will give an insight into how both Rifat and Rhandall are feeling. Seconds later with Rhandall in pursuit they both race down the stairs unfortunately things take a turn and Rifat attempts a jump which makes him trip and injure himself as the music is coming to a close Rifat is given that one final blow by Rhandall and leaves him for dead.

Feedback and responses to how the music video could be improved and what was good about it was gathered. A common response was "transitions and color effects could be added." Although the fact that it was shot in one day with just a team of two we was limited to our options and knowing we had a very tight deadline not much could be done with the editing either but we tried our best to add as much as we could. In future reference, we as a team will make sure that more effects and transitions are added to make the video more entertaining and interesting to the audience. On the positive side many students said "Very good narrative and shots", "I liked the narrative..", "Well the narrative was continuous which I liked because it had some sense into its storyline."  This gave me and my team a bit more confidence into knowing that some of our efforts had paid off.

A strength that I believe for my music video is that even when we was struggling to the end of the near deadline, we was very initiative with our ideas and quickly put down our ideas into action and still had creative thoughts into our plans and it helped not only that a person from our group left and gave us more difficulties but it also gave us the inspiration and commitment for us to never give up and still get a successful grade within the project, not only that but I would also review it over and over again to review little mistakes that may prevent our video to be interesting, also by taking on thoughts of other crew members and agree on what and what not should be included made it turn out how it is now. "Teamwork is the key to success." quotes like these inspire me to work hard achieve more out of myself knowing I have the ability, by gaining people's opinions and feedback on our music video we would be able to improve it and show that there is a process of it being developed.

A weakness for my music video could be the very tight deadline, the lack of effects and transitions that were used. Again with a loss of a crew member a perfect video could not be produced. But we attempted to carry on and think of an idea as soon as possible and eventually completing the video on time. Location was at a minimum, recording took place at City Of Westminster College although if more time was given then as a student stated "..maybe some outdoor shots would of summed up the whole scenario because it would of made it look more stylish and entice audience to be interested more into the music video.." we could have accomplished this and made the music video even better than how it is. 

Overall I think that my music video was a success although I believe that it could have been produced even better but many factors limited us to doing such things so a big letdown due to that. Taking on board what fellow students and teachers have said about our music video this wont stop me from making more videos.

Music Video - Production Schedule (Pre-Production)

Wednesday, 21st November 2012
- We was put into groups by our teacher Mr Robinson after hearing all of our individual Music Video ideas. I was put into a group of three although my idea was not chosen we worked together as a team and put an idea together.

Monday, 26th November 2012
- We created a prezi including pictures and a brief idea in what our music video will consist of. The initial idea was to create a love/hate relationship video but we realized after some hours of planning it would be quite a tough one to make so we stuck to the simple idea of two people who fight over a secret package. Location was not difficult to choose as we all decided as a team to film in City of Westminster college. After long hours of practice and rehearsal, we agreed to start filming on the coming Wednesday.  

Wednesday, 28th November 2012
- Day of filming has arrived after these long hours of pre-production we manged to get filming under way. On a normal college day filming took place ignoring other students as they watch walking by once we had the certain hours of footage recorded we stopped filming for the day and waited patiently for our next lesson with Barrington.

Unit 40 Speech Package Production

1) http://www.bbc.co.uk/programmes/b01p457h

• Broadcasted on BBC Radio 4 PM at 17.00 on the 7th December 2012
• Name of Programme: BBC Radio 4 PM
• The package comes on at 55.26 - 56.28

- Purpose

The purpose of the speech package is to inform people about feminism and how certain individuals feel about it.

- Audience

Targeted mainly at older females who are married and are mothers who regularly listen to daily news on the radio.

- Programme Genre

News and inform

-Analysis and content
The interviewer asks about how Paula (the interviewee) feels about feminism in today's society she clearly goes on about the duke and duchess of cambridge and what states that 'women always have a choice.'

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2) http://www.bbc.co.uk/programmes/b01p3mns

• Broadcasted on BBC Radio 2 at 22.00 on the 7th December 2012
• Name of Programme: The Radio 2 Arts show with Claudia Winkleman
• The package starts at 01.09

- Purpose

The purpose of the speech package was to inform and educate its audience about same sex marriages which the government is planning to introduce legislation allowing it to take place in churches, synagogues, mosques and other religious buildings in England and Wales.

- Audience

The audience for this radio broadcast are people who are in favor of gay marriage and people who want to find out more about gay rights in today's society.

- Programme Genre

News

- Analysis and content

The radio host clearly talks about what is going on in today's society. David Cameron expresses on how he believes that gay people shouldn't be excluded out.

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3) http://www.bbc.co.uk/programmes/b01p41hb

• Broadcasted on BBC Radio 4 PM at 17.00 on the 4th December 2012
• Name of Programme: BBC Radio 4 PM
• The package starts at 49.15 - 52.48

- Purpose

The purpose of this speech package is to inform people about how Clark's shoes have been the chosen footwear for generations of schoolchildren.

- Audience

The audience that this speech package is aimed at mainly parents and children who are preparing for school.

- Programme Genre
History and education

- Analysis and content
A brief history into how clarks firm started off and why they are so popular with young kids. They are highly rated by parents who want to purchase shoes for their kids at school.

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4) http://www.bbc.co.uk/programmes/b01p457h

• Broadcasted on BBC Radio 4 PM at 17.00 on the 7th December 2012
• Name of programme: BBC Radio 4 PM
• The package starts at 18.39 - 20.57

- Purpose

The purpose of this speech package is to inform the audience about gay rights in the UK and what people feel about what the prime minister has said about it.

- Audience

Early 20's to late 40's

- Programme Genre

Politics and news

- Analysis and content 
The interviewer asks the interviewee about whether the prime minister will face troubles ahead regarding gay marriage. The actuality of the static radio noise tells us as an audience that the interview is taking place over the phone.

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By listening to all the broadcasts and in comparison to all of them they mainly contained interviews but a small amount of actuality and soundtracks. This is most likely to be down to the PM radio station. Being known as one of the formal radio stations as they regularly broadcast about daily news happening around the world and also interviewing the general public on their views and thoughts about today's society really gives the audience an insight into other people’s opinions. By playing music often wouldn’t really suit the audiences/listeners needs as they expect to find interviews, context and analysis. I personally believe that PM is aimed at an older audience preferably people over the age of 30 because they mostly sit in the middle/upper class category, and they are the ones that would specifically be interested in listening to these sort of broadcasts.

With all four speech packages completed, one based on an art show and the rest mainly around interviews, but each package is targeted at different people. For example speech package number three is targeted at parents who are preparing their kids for school and kids who are preparing themselves for school whereas speech package number four is targeted at people in their early 20's to their late 40's this is a huge difference reason being is because each package has a different purpose and it targets a particular audience to broadcast to. Also they are all on different genres, which makes it more interesting as it talks about the particular genre. In general I believe that BBC Radio 4 PM is mainly for a target audience of people in their late 20s early 30s people who generally love listening to the radio and want to gain some daily knowledge every often. Radio stations are great for speech packages they inform, educate and explain about different topics in detail.

Green Screen effect

In today's lesson we learnt and developed our skills on how to use the green screen and put the chroma key effect into place. The task was to find an image of any thing we could see ourselves interacting with. What had to be done first was to record ourselves doing an action in front of the green screen that would make us look like as if were in the image in order for this to be down we had to select the chroma - keyer option and key out the green so we have only the image left.

About the BBC

BBC Questionnaire

1) When was the BBC founded?

2) Do you enjoy watching the BBC?

3) What does BBC stand for?

4) How is the BBC funded?

5) Does BBC support a charity organisation?

6) What Programme do you enjoy watching the most on BBC?

7) What is the most recent information you have heard on the BBC news?

8) If there was a problem with the BBC would you file a complaint and if so why?

9) How does some of the news on there make you feel?

10) Would you want to work at BBC and why?

Rifat's CV

Rifat Rahman

123b Kentish Town Road

Kentish Town

London NW1 1AD

Mobile: 07986555343

Email: Insert here

Personal                    DOB: 07/08/1994                                    Nationality: British

Profile

I believe I am a strong, self-motivated and determined person, with a wide spectrum of skills to offer. I am versatile, committed, and adaptable. I thrive in challenging, fast paced environments and cope well under pressure. I am to approach everything with a positive and professional attitude. I am actively looking for an opportunity to progress myself and excel in the retail field.

Skills and Abilities

·       Excellent interpersonal and customer care skills

·       Leadership and team player skills

·       Fully computer literate

·       Fluent in English

·       Dedicated to achieving goals and driving towards success

Education

Sept 2012 – Present                            City of Westminster College

                                                               Creative Media Production (BTEC Level 3)

Sept 2011 – July 2012                         Croydon College                                               

                                                              ICT, Accounting, Applied Business, Media (A Levels)

                                                                                                                                 

Sept 2006 – July 2011                         Pimlico Academy                                               

            5 GCSE passes at grade A-C (Including English and Maths)

Employment History

April 2010 – Work Experience                        Marriot Hotel

                                                                   

                                                                Role: Concierge 

                                                                  ·       Dealing with client queries

·       Helping customers around increasing my map skills

·       Working with customers in the leisure club improved confidence and gave me opportunity to socialize with everyone

·       Leaflet distribution

Interests

In my spare time I enjoy keeping fit e.g. playing football regularly and routinely going to the gym. I also love reading books/newspapers, socializing with friends/family and playing different types of games. I am an adventurous and out-going person who enjoys mixing with people from all backgrounds and cultures.

Achievements

I have achieved a certificate in taking part in a National Citizen Service; the aim of this was that I had to complete the challenge in two months by inspiring young people across Britain to strengthen their communities. I have gained achievements such as Leadership, Teamwork and Communication.

References available upon request

Cover letter

123b Kentish Town Road,

Kentish Town,

London NW5 1AD

Tel: 07986555343

Ms Jenny Smith,
Head of Talent,
Talkback Thames Productions Ltd,
20-21 Newman Street,
London W1T 1PG
1st March 2011


Dear Ms Smith,

I am writing in response to your advert in The Guardian (June 15th) requesting applicants for a Television Production Assistant at Talkback Thames. As a recent 2:1 Comparative Literary Studies and Film graduate with a strong desire to work in television production, and a a good knowledge of sports and its media representation, I believe I am good candidate for the position. You will see from my enclosed CV that I have gained a wide variety of both transferable and specific skills, which relate to working in media:

• Television experience: My work experience as a Runner on Granada TV's Crimestopper gave me invaluable insight into the television process; with hands on experience of location shooting, studio filming, office work and general Runner duties. My time at Crimestoppers required me to work with policemen, film crews, actors and victims of severe crimes. Clear, Concise and often very sensitive communicational skills were required.

• Interest in the Media: My enjoyment and critical interest in the media (television, film, journalism, music, radio and new media) increased markedly throughout my degree, and has continued to grow since then.

• Computer skills: During university, I expanded my knowledge and confidence of Microsoft programs such as Internet Explorer, Word, Access, PowerPoint and Outlook Express. I actively enjoy researching on the Internet, and have a basic understanding of HTML and Visual Basic. My keyboard speed and accuracy has been increased by my recent database and in-house systems work at BT and Cornhill Insurance. 

I am available to start work immediately and I very much look forward to hearing from you in the near future.

Yours sincerely,

Rifat Rahman

Annoying orange effect

This effect was completed by using several effects including the Matte, Mask Shape effect on Final Cut Pro. First of we all we had to find an image of an orange off Google, then we had to record ourselves onto webcam as no professional camera was needed for this task. Once we had completed both of these small tasks I then had to import both files (orange and video of myself) onto Final Cut Pro and begin my editing. The Matte, Mask Shape effect had to be used in order to view my face. How this was done I shaped out my eyes and mouth to make me visible on the orange itself, once this was done I went back to video filters on effects and this time chose Mask Feather. What this effect did was it blurred out the edges so it looked as if it was smooth and not so harsh so it would suit the video.

Speed ramp effect

In todays lesson we learned how to put the speed ramp effect into place slowed down footage and sped it up.

Keyframing exercise

In today's lesson we learnt how to key frame rotate a still image and make it into a simple video where the image looks like as if it is bouncing off the walls. Firstly we imported any image we wanted from Google and scaled it down to an appropriate size and started off by positioning it in the corner. (Its really up to you where you want to start doesn't really matter.) For this effect to work i simply used the key framing tool, this can be done my moving the image using image + wire frame to my chosen location and rotation.

The same method had been used for the second video but text was used instead this gave a similar effect and I was proud with what I have made.

Joe - Soundtrack list

1. Epic Orchestral Music - Transform the World

http://www.youtube.com/watch?v=DHKQw3HnCGQ

2. Sad Symphony (produced by TyRo)

http://www.youtube.com/watch?v=L81gPV8PhIk 

3. Epic/Sad Symphonic Trailer Music - Saving Private Ryan [HD]
http://www.youtube.com/watch?v=7Z0F_nUHKU8

Pleasntville Effect

In today's lesson we learnt how to do the Pleasantville effect and how it works well in video's. This particular effect makes one color stand out specifically having a strong attention to it. Once this is in place, the color that you have chosen to stand out will instantly be the brighter one in the video. This was achieved by the Color Correction 3 way effect. In this particular video we wanted the yellow sheet of paper to stand out.

Cloning effect

In today's lesson we created a project on FCP (Final Cut Pro) involving the cloning effect. Above you will see how I put the effect into good use. I play the role of talking to my twin about life. How all this was achieved, I recorded myself on the left side of the room at first asking the other me (opposite side) how is everything life etc. Then I did the exact same on the other side. I had to make sure everything was perfectly matched, this included matching eye level. Once both clips were recorded I imported both on FCP and overlapped them with each other. In order for me to see my other half I would have to use the crop tool so seeing I recorded myself on the left first I had to make myself appear on the right I done this by using the right slider on the crop tool option and there I had the other side appear making sure they were in the center and neither body or shadow is crossing or the cloning effect will not look realistic enough.

Music Videos - History, uses and purpose of music videos

Music Videos on Prezi

Music videos - styles, conventions and techniques

Music Videos on Prezi

In camera editing evaluation

During our lesson today we put together a short project in which we created a storyboard and by following this we recorded and captured every shot we wanted to include in our filming. Our storyboard consisted of several different shots from wide shots to extreme close ups. The use of the different shots put together created a short film. In camera editing means editing is being taken place during the filming, in other words you need to film only the precise shots you want in the correct order and for the desired length of time.

Scratch disk setup tutorial

To create a Bin you right click on the browser and click on new bin once you have done that you screen will look like this:

What is a logging bin? The logging bin is the default folder that is used to store video clips captured from a DV camcorder, deck or other capture device. By default, the logging bin is the project itself; however, you can easily create a new logging bin or assign any other folder on your computer as the logging bin. Whenever you create a new project in Final Cut Pro, the program automatically creates a new logging bin in the project file that is created. In this way Final Cut Pro helps ensure that your media remains managed and well organized.

Scratch disk setup tutorial.

1. The first step to making a scratch disk is to open up final cut pro.

Scratch disk setup tutorial.

2. Once you have opened it this screen will pop up move your cursor over to the final cut pro button in the top corner and scroll down to system settings.

Scratch disk setup tutorial

3. Once you have clicked on system settings a small window like this will pop up. As you can see there are several different tabs make sure it is set onto the scratch disk tab.

Scratch disk setup tutorial

4. Now move your cursor over to the set button and click that.

Scratch disk setup tutorial

5. After you have clicked the set button another window will pop up like this this is where it will ask you to choose a folder as you can see here I have chosen my folder to save in once you have done that click ok.

Scratch disk setup tutorial

6. Once you have clicked ok you will have to choose the same folder for 'Waveform and thumbnail cache' and also 'Autosave vault'. Once all three have been chosen to the same folder click ok and your scratch disk has been setup successfully.

Introduction to editing

Horror movie
What is editing?
Editing is the process of selecting from different shots and joining them together to tell a story.

What is elliptical editing?
Allows to fill in the gaps. The shot shows us the character waking up without showing us her sleeping, this takes up less actual time on screen.

Why are long shots used?
The use of long shot is used to remind us where she is and that she is alone.

What is non-diegetic sound?
Music being played which can be heard by the viewer and not the character.

How do we know she is bending down to pick up the ring? (What shots are being used and why?)
Close up shots has been used to show us what she is looking at and her reaction on her face followed by the reverse shot of her looking down makes us follow the direction of her picking up the ring. Its a simple way of going to the point of the girl picking up the ring.

Hustle
Overhead establishing shot - What does this achieve?
The director sets out the space where the action will take place and the characters positions within the room.

What is shot reverse shot?
By cutting back and fourth between the two men we assume that they are looking at and talking to each other.

What is eye line matching?
The character standing up looks offscreen and down whereas the character sitting down looks offscreen and up making it out that the two men are looking at each other.

Why do we cut to the other members of the group?
So the viewers are able to see what the characters faces and reaction will be to the plan and to each other.

What is a wipe?
Moving the action to a different location.

What is the effect of using quick-cuts?
Makes the story more slicker as it is made up from 26 different shots.

Identify, List and Explain #4

I decided to choose this advert because it seemed pretty simple to explain also the fact that the talent these two kids have with their eyebrows amazes me. This advert in particular is aimed at all chocolate lovers who love a bit of laughter in their life. Demographics show that this was very popular in the 13-17 female. We could say the advert was aimed at mostly teenagers as they love to purchase a chocolate bar for a snack either at lunchtime or after school by watching this advert this could preferably persuade them more to purchase the product which is being advertised in the video. It can be easily said that cadbury do have their own disposable income as they are one of the leading chocolate manufacturers in the world. In my opinion the advert is very effective as it delivers a clear picture to people who purchase the chocolate they will be happy as it contains milk clearly shown in the video ‘a glass and a half full of joy’ explains the amount of milk the bar contains. The whole eyebrow dance makes the advert effective.

Identify, List and Explain #3

Reason behind for choosing this advert is because I found it very unique and mind blowing gave us target audience something entertaining to watch. This advert is aimed at T-mobile customers age can vary from 13 right the way up to 60’s. Both male and female would find this appealing as the whole of Liverpool street station starts dancing randomly catching many of the audience’s attention. T-Mobile can be seen as the one of the successful growing networks in the market with an operating income of £1.416 billion it can easily be said that they do have their own disposable income and they use this opportunity to increase their business. In my opinion I find the advert very effective because as someone views this questions will instantly be raised as to why are people randomly dancing? When they find out the reason behind it they will realize it was a very good way to catch an audience’s eye.

Identify, List and Explain #2

The reason for my choice is because I found this advert quite imaginative and creative to start with and also very entertaining. Target audience for this particular advert you could say is to anyone who enjoys their fast food but mainly this could also be pointed out to teenager. Nowadays you see mostly teens entering the food outlets usually at lunch hour because of their school lunch break. When a school kid watches the video and sees that there is a new deal going on at MacDonald’s they would instantly go and purchase that deal as they see it making the advert effective. This particular advert is highly popular in the female teenager category mostly 13-17 year old females have clearly enjoyed this advert. As MacDonald’s being a worldwide world and revenue totaling to a very huge $27.006 billion as of 2011 it’s clear enough that they do have their own disposable income. Using this money they can expand and build on more MacDonald’s stores throughout the country. Advert can be viewed by clicking on the link below.

http://www.youtube.com/watch?v=twz-ex2S8bo