Reason behind for choosing this advert is because I found it
very unique and mind blowing gave us target audience something entertaining to
watch. This advert is aimed at T-mobile customers age can vary from 13 right
the way up to 60’s. Both male and female would find this appealing as the whole
of Liverpool street station starts dancing randomly catching many of the audience’s
attention. T-Mobile can be seen as the one of the successful growing networks
in the market with an operating income of £1.416 billion it can easily be said that
they do have their own disposable income and they use this opportunity to
increase their business. In my opinion I find the advert very effective because
as someone views this questions will instantly be raised as to why are people randomly
dancing? When they find out the reason behind it they will realize it was a
very good way to catch an audience’s eye.
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