I chose this advert because I found it not only interesting but
hilarious to watch. This advert really caught my attention as it looked
interesting and entertaining to watch due to the fact that babies where dancing
on roller skates which wouldn't be seen as a often thing for some, which
clearly puts this video in the unique section. I wouldn't really say the advert
is specifically targeted at a certain audience it’s really targeted at people
who love their water whatever the age range or gender be it from teens right
the way up to the elderly. A
target audience, or target group is the primary group of people that something,
usually an advertising campaign, is aimed at appealing to. The top demographics for this ad are males 35-44 years, this became quite a hit for the adult group. In my opinion I find
the advert very effective the reason being is because the use of babies and the
fact that they are so chubby and cute instantly grabs the audience’s attention
and persuades them enough to click on the advert and view it (if being viewed
on YouTube). The unique idea of having babies on a roller skate really gives
the audience something to laugh about making this an effective video to watch.
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