The reason for my choice is because I found
this advert quite imaginative and creative to start with and also very entertaining.
Target audience for this particular advert you could say is to anyone who
enjoys their fast food but mainly this could also be pointed out to teenager. Nowadays
you see mostly teens entering the food outlets usually at lunch hour because of
their school lunch break. When a school kid watches the video and sees that there
is a new deal going on at MacDonald’s they would instantly go and purchase that
deal as they see it making the advert effective. This particular advert is
highly popular in the female teenager category mostly 13-17 year old females
have clearly enjoyed this advert. As MacDonald’s being a worldwide world and
revenue totaling to a very huge $27.006 billion as of 2011 it’s clear enough
that they do have their own disposable income. Using this money they can expand
and build on more MacDonald’s stores throughout the country. Advert can be viewed by clicking on the link below.
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