Analysis of Viral marketing video.

Another form of advertising is a type of video called viral this is where a video becomes popular through the process of internet sharing, typically through internet media sharing websites, a video, image or text spread by "word of mouth" on the internet or by email for humorous  political or marketing purposes; of or relating to a biological purpose; caused by a virus; of the nature of an informatic virus; able to spread copies of itself to other computers, such as YouTube, on YouTube people can upload videos they have made which can then get views, where people view the video, if then the video becomes popular the channel that the user owns will start to get subscriptions where other people on YouTube receive messages on which the persons channel uploads new videos. The video can also be shared on social networking sites by posting the link in a 'status'. Facebook becoming the most popular, people then click on the link which take them to the video. This is another form of advertising, its called viral advertising where as stated above a video gets spread across the internet via media sharing websites and social networking sites, it could also be called 'word of mouth' advertising. This is probably one of, if not the most effective way of advertising for designers and producers because its free, and if a friend tells you to watch something you are more than likely going to do it than if a television ad comes on and tells you to. An example of viral marketing video that I have chosen is the Iphone 5 trailer. You can view this trailer below. In this video the senior vice presidents of each and every department explain in detail what the iphone5 has to offer. This can be viewed on many different platforms such as mobile phone or a computer. Reason for being available on many different other platforms gives the user an ease of use to watch it anywhere and everywhere. This video targets people who are particularly interested in technology and like to update their collection on the Iphone series. The editing for this video was made to look at what the Iphone is capable and compatible of. Simple and straightforward editing. As the release date slowly approaches for the Iphone 5 people are eager to find out what this phone has to offer and what it makes it more unique than other phones out on the market already. This really reaches out to its audience as they will be interested in the launch of this product. Budget wise we could imagine that it was quite high as this Iphone will be quite expensive. The video in my opinion in terms of quality is crystal clear no file compression was used or it will turn out to be more pixelated causing a poor image quality.