Analysis of Viral Marketing video.

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in bran awareness or to achieve other marketing objectives (such as product sales) through self - replicating viral processes, analogues to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet and mobile networks. Viral Marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. A good example of a viral marketing video could be the well known French brand water Evian. Today Evian is owned by Danone Group, a french multinational company. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France. Below is there Viral Marketing Video their video can be seen as quite entertaining and straight forward. By viewing this video not only will it instantly catch their attention but also they can have a laugh at the same time, with the use of babies on roller skates which in fact is a very unique idea as you don't ever see a baby on a roller skate now do you? Most attention is drawn to the babies as they are seen as cute, chubby, cuddly, bubbly etc. Editing can be seen as quite complex in this video most people will instantly think high tech software has been used with the fact that babies on roller skates gives them a clear idea that you will not find that on today's streets. Not much resources where needed for the production of this video apart from a computer and maybe a camera the fact that budget was kept to a minimum we can instantly see that it has gained a mass popularity due to the fact that certain things were used in this case the babies on roller skates. This is more than enough reason for the target audience to go and purchase the product.