User-generated content (UGC)/User-generated video (UGV) isn’t new, but technology such as video cell phones, home video editing software and video-sharing web sites are making it easier and cheaper than ever to capture, edit and distribute moving images with or without mainstream broadcast media. Even though it’s not as straightforward as simply typing a blog post or uploading an image, video blogging is becoming more and more popular. An example of a user generated video that I have chosen is the highly popular Diary of a Badman. The video is all put together to make a video diary of this so called Badman with the ‘good looks’ about his experiences around good and bad company. Comedy sketches about a troubled young man with the mentality of a 7 year old, growing up in the hood learning meaningful lessons along the way. Below is an example of one his videos. This can be shown on different media platforms such as computer, smart phones and games consoles. The purpose of the video is to entertain his audience and also towards the end of the video give out a message and put its point across. Editing of the video could be seen quite complex as you wouldn’t see an amateur user putting a video together like this. Image quality can be seen as quite high even the though the fact that it might have been compressed to be uploaded no pixellation has occurred. Sound quality is crystal clear giving us audience a good sound of the video and more reason for us to continue on watching other episodes. The audience this reaches out to are particularly the younger generation specifically teens aged from 13-18 year olds but this is also suitable for all age groups.
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