Sunday 24 February 2013

Who's watching what and why?

The relationship between audiences and films today has a very strong bond, the relationship between the two is an interaction between two producers of meaning, institutions who create meaning, and audiences who not only interpret the film but process the film experience in a variety of ways, for example at the cinema, at home, through the internet or through computer games/consoles. Without audience consumption films today wouldn't be able to reach their highest point of popularity. Now if the audience enjoyed watching their favorite films than the film would achieve maximum success when the audience for that film delights in what the film offers and shows that pleasure in a variety of ways. This gives reason for the audience to purchase later on once it has been released on another platform for example DVD. This gives the movie a good name and reputation. Understanding the film industry and understanding audience activity is vital. The film industry has power yet it needs to listen and to respond to audiences. 

High concept films such as titanic are seem to be more predictable in what the narrative/story behind it will be. Features of a high concept film will include:

  • a straightforward, easily pitched and easily comprehended story
Watching movies is one of the most popular hobbies worldwide. Now many people wonder why and ask themselves the same question time and time again, whats with movies that make people want to keep watching even if they have seen the same plot before? Well using the example of a horror film I'll talk about the advantages and how this works to bring audience back again and again. The advantage of watching a horror film starts with the fact that movies can open up your mind and fill it with a wide variety of thoughts, ideas and imagination. Now your watching a horror movie which you bought on DVD. As you are watching the film you can feel the build in tension inside of you and after the movie, You will most definitely find that the tension is still in the air, you will feel the chillness running down your skin. When you close your eyes you would even realize that the scenes from that movie you have watched is still running inside your head. 

The audience of today will do a lot to follow and support their beloved films and by doing so they all do it via social networking sites such as Facebook, twitter, Myspace and many others which will support big named films. Review sites such as IMDB (Internet Movie Data Base) is a great way to get reviews and comments off experts and their thoughts about the film. People can sign up to this site and keep up to date on their favorite films and find out more info about them, this site is linked to Facebook and Twitter again another boost for promoting. Now the protagonist of all films will instantly be recognized on Twitter and Facebook each having their own account and like page. Audiences/fans will follow their favorite actor and see what there getting up to in their lives tweeting and posting every little info. Facebook works slightly different as the member will have to like the page and eventually this fan page will build up gaining popularity from all over the world as Facebook is a worldwide social able site people are able to talk to each other and how they feel about the their best films. Now we can see how far the audience will go to promote and support their beloved films.


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