Evaluation

Our original idea was to advertise and intending on doing so was Coca-Cola because at first we as a group had thought of it and this was one of our first ideas. We agreed on using Coca-Cola as our chosen product as we felt it would be quite easy going and comfortable to work with. After we'd chosen our product we then drew out on a storyboard how our advertisement will pan out and come out to be. After fully plotting out our idea onto our storyboard, Sue had told everyone in the class that the completion of this advertisement has to be done within a week. Now with less time than we had expected we decided as a group to not advance with the development of this idea. We were not faithful to our original idea, reason being is because of the amount of lesson time that we was given stopped us from progressing on with the originality of the idea of using Coca-Cola. 

In my opinion I would say that our advert was very effective because we had used a specific persuasive technique that you wouldn't see as much in other advertisements and that is repetition, which we had gained knowledge from while Sue had introduced the project to us. We communicated with a audience of coffee consumers around the world aged between 17-40. The use of different times which had been used and shown at the bottom of every shot was to indicate how tasty a coffee can be for a customer to return all the time on the same day, this was one approach we were attempting to illustrate to show to our target audience. The slogan can be seen as a direct message to the chosen target audience of 17-40 year olds.

Technical and aesthetic qualities I am most proud of is the persuasive technique of repetition that was used by the date and different times of the characters visiting Costa Coffee. This itself indicates the great taste and quality of Costa Coffee making it a good enough reason for customers/target audience to purchase the product. A down side to our advertisement which I feel hasn't met a high standard is the minimal use of the five shot rule which we had learnt earlier on during the process of this course. I felt that if this had been added than it would make an effecting contribution to the technical qualities with many other factors but this being the main one. I intend to improve on it by adding more shots particularly the five shot rule making our commercial appear more professionally for our target audience to watch more happily and by doing so to also achieve a a higher grade.

In comparison to a professional TV advertisement our advert will lack in still videoing and lack of shots, seeing as only three shots had been used in our one (Close up, medium shot, high angle shot) you would instantly assume the commercial wasn't met to a high standard whereas in a professional commercial you would realise the difference within watching ten seconds into the advert where all five shots are clearly used and still videoing is used making it more attractive and appealing to watch for the target audience.