Tuesday 8 January 2013

Advertising Workbook

Advert 1



This advert could specifically at children and families as it sings "Holidays are coming" so as the winter festive season falls on us all the kids break off for Christmas holidays, people are encouraged to go and purchase a coca cola bottle. As the lighting trucks pass by the they light up everything in their path and amaze everyone. The top demographics for this advert are female teens 13-17 reason being teen females enjoy the refreshing drink and the advert makes it look more interesting and persuasive to watch also to purchase.

Advert 2



The target audience for this commercial is mainly aimed at males aged between early 30's to their late 40's. The fact that the title says 'Enjoy the everyday' indicates that you can enjoy driving this car whatever the weather the situation. This is mainly directed at them as males are mostly seen to be the driver behind every car and enjoy it all the time this really stands out to them as it helps them get anywhere.

Advert 3



'Living Together' now by judging from this title we could instantly assume the demographic for this commercial would be people such as couples or friends living together so most preferably from early 20's to late 30's. This could specifically appeal to people who live a very organizing and clean lifestyle. In the video it shows the couple/friends can not reach each other but by putting in work they manage to throw everything out the way but surprisingly everything goes back into its normal place all neat and clean again. This is very convincing especially with the music making it even more persuadable.

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