Advert 1
Product name: Lynx
Persuasive techniques: The use of language which is used to explain clearly what will happen if action is not taken, in this case premature perspiration will occur if the product is not used. Target audience ranging from late teens to late twenties (16-28). The use of beautiful women also persuades men to purchase the product.
Product USP: Male teens/adults.
Advert 2
Product name: Lenor
Persuasive Techniques: The use of music and narrator that has been put in which makes it sound so convincing and draws the audience attention even more to the actual product. Customer comments makes it more persuading to purchase "They smell really fresh". The fact that it tells the audience and the public that it's been washed 7 days ago wow's them as they never seen a washing product which keeps it clean like lenor does.
Product USP: The unique effect it brings to peoples bed covers and the smell it holds for almost a week gives that unique selling point.
Advert 3
Product name: Paco Rabanne 1 million
Persuasive techniques: Use of a male model and the fact he clicks his fingers and gets everything with the click of finger such as money, cars, girls, fame etc. This indicates if you purchase this product then all good things and men dream of will come to you.
Product USP: Young adults
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